Mumbai, India, 5 October 2020 - MaxStar Int TV's subscriber base grew significantly during the global COVID-19 pandemic. The Company capitalised on this surge in demand by accelerating its partnerships with Warner Bros. Pictures and Universal Pictures to further expand its library of films and TV series. At the same time, MaxStar Int TV brought in a team of localised content producers and began creating original Indian TV shows and movies.
 

 
 
MaxStar Int TV Background
 
Founded in January 2018, MaxStar Int TV is a subsidiary of Joyn GmbH, Germany's leading streaming service provider.Founded in 2017 and headquartered in Munich, Germany, Joyn GmbH was created through a partnership between ProSiebenSat.1 Media SE and Discovery, Inc. The company is known for its diverse content, including live TV, video-on-demand (VOD) and original programming. With the launch of MaxStar Int TV, Joyn GmbH aims to bring its expertise and innovative streaming solutions to the Indian market.
 
boom in the number of users
 
The COVID-19 pandemic has led to unprecedented growth in digital content consumption globally, and MaxStar Int TV is no exception. With blocking and social distancing measures in place, more people are turning to streaming services for their entertainment, and MaxStar Int TV has seen a significant rise in the number of subscribers, reflecting the growing demand for premium home entertainment during these challenging times.



Strengthening global cooperation
 
In response to increased demand, MaxStar Int TV has accelerated its partnerships with Warner Bros. Pictures and Universal Pictures. These partnerships have resulted in a large number of sold-out films and critically acclaimed television series, enriching its already diverse content library. Notable additions include popular series, new releases, and multiple genres catering to a variety of viewer preferences.
 
Introduction of localised content
 
Understanding the importance of regional content, MaxStar Int TV has set up a dedicated local production team to create original Indian series and films. This initiative aims to resonate with the cultural and entertainment preferences of Indian viewers. The first batch of original productions have received positive feedback, demonstrating the platform's commitment to delivering high-quality, relevant content.
 
Enhancing the user experience
 
MaxStar Int TV continues to utilise advanced streaming technology to ensure a seamless viewing experience. Through partnerships with Google Cloud and other tech giants, the platform has maintained HD video quality and minimal buffering as the number of subscribers has skyrocketed. This technological underpinning has been critical in maintaining user satisfaction and engagement during the pandemic.
 
Strategic Expansions
 
Through strategic partnerships and the expansion of localised production, MaxStar Int TV has emerged as a major player in the Indian streaming market. By offering an extensive library combining global blockbusters and original local productions, the platform has attracted a diverse audience and strengthened its market position.
 
Future Outlook
 
As MaxStar Int TV continues to grow, the company remains committed to its mission of providing viewers with the opportunity to "Explore the World, Unlimited Excitement". The positive reception of its localised content and strong partnerships with major studios bode well for a promising future, and MaxStar Int TV plans to continue expanding its content library, investing in original productions, and leveraging advanced technology to enhance the user experience.



Looking ahead, MaxStar Int TV aims to further strengthen its position in the Indian market while exploring opportunities for international expansion. Focusing on content diversity and technological innovation, MaxStar Int TV is poised to meet the evolving needs of its viewers and deliver an unrivalled entertainment experience.